![]() Apparel items were 12% cheaper than usual, and electronics saw a 6% overall discount. Among the top items were the Apple Watch Series 7 Crest Teeth Whitening and Oral-B electric toothbrushes Levi’s apparel and accessories Shark vacuums, air purifiers, and steam mops Beats by Dre headphones and earbuds and Lego sets.Īmazon’s own devices, including Fire TV, Echo and Blink devices, were the overall top sellers, having gone on sale July 12.Īdobe’s data showed toys getting some of the biggest discounts, with a 15% average discount. In the U.S., consumer electronics, household essentials, and home items were the biggest-selling categories. ![]() That works out to an 8.5% improvement on Prime Day 2021, which took in an estimated $11 billion. Third-party analysis from Adobe estimated day one overall sales of more than $6 billion and day two sales of $5.9 billion. And it touted $1.7 billion in savings on the 300 million items purchased worldwide. It did note that customers spent over $3 billion on 100 million small-business items. As has become customary for the retailer, Amazon did not release overall sales numbers.
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